QUALIA is the subjective or qualitative properties of experiences. What it feels like, experientially, to see a red rose is different from what it feels like to see a yellow rose. ​
QUALIA is a business design and innovation agency. We help many organizations to navigate fundamental shifts and design the world we want to live in. We do this by developing growth strategies, innovation capabilities, and new businesses using our clients’ assets and core strengths. Through helping businesses to untangle complex design challenges and push their boundaries. We believe that there’s always a better way, and we look for it.