Behind every well-designed strategy or solution lies a very solid insight; ranging from a deep understanding of the latest trends, industry competition to consumer behavior study and forecasting. Discovering the right insights is the key to all our achievements in Qualia.
An accurate and thorough understanding of what everyone just sees and hears is a prelude to design, brainstorm and achieve a precise design.Insight contributes to overcome biases and see fathomless and longer routes to the future and make the right decisions.
To reframe a problem, a comprehensive brief from the client is accompanied by investigating secondary sources and sometimes digging deeper to reach the root-causes by primary research methods. Nevertheless, the key to an effective insight is defining clear goals and utilizing the appropriate methods, in the quickest and least costly way.
1. Correctly identify and define the problem we want to solve
2. Know the definition of the purpose of the research
3. Choose the right method and methodology
4. Creative use of analytical tools
5. Creative use of analytical tools, quantitative and even the use of qualitative data, to enrich that insight.